![]() ![]() ![]() In addition, the planogram can be converted into a negotiation tool with different brands and suppliers. In addition, it allows us to better organise the layout of products and have more control of how each of them will be presented in our store before investing resources in physically making these changes. The use of planograms allows you to better plan space by optimising the different areas of our store. Thanks to this, it is possible to plan the visual aspect of the shelves and gondolas, as well as to better forecast the stock and technical material that will be needed. They enable you to quickly make different versions of how the products will be structured in sales spaces. Planograms are a very useful tool for trade marketing, since they provide multiple benefits. Advantages of using a planogram in retail In this way, the customer will not only know what the physical layout of the store will be, but also how the products will be placed in each of the different areas. However, do you know what they are exactly? What is a planogram?Ī planogram is the graphic representation of the way in which a number of products will be placed and distributed in a certain area of the store, whether on a gondola, shelving, display, etc. Planograms are an essential element when planning the layout and interaction with the customer in any physical store.
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